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Research papers

Beyond words

Insights are useful only if they are understood by those who need to put them into action. Yet even the most compelling insights can be 'lost in translation' at different stages of a project when we forget to decode and encode, interpret and...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Lucy Blakemore, Lekshmy Parameswaran, László Herczegh
Company: Gravity Planning & Research Ltd
February 11, 2009
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Citation

Blakemore, Parameswaran and Herczegh (2009a, February 11). Beyond words. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-words


Research papers

Building innovation

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and...

Catalogue: Innovate 2008
Author: Lucy Blakemore
Company: Gravity Planning & Research Ltd
June 16, 2008
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Citation

Blakemore, L. (2008a, June 16). Building innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-innovation